Lead nurturing in real estate refers to the process of building and maintaining relationships with potential clients (leads) who are not yet ready to buy or sell property. It involves regularly communicating with these leads through emails, phone calls, or messages to provide them with valuable information, updates about the market, and personalized advice. This helps keep the real estate agent or company at the top of the leads' minds, so when they are ready to make a decision, they are more likely to reach out to the agent or company they've been communicating with.