A Real Estate CRM is a software that enables all kinds of sales & marketing activities for Real Estate agents and developers, via a digital platform. From managing incoming leads & existing contacts to automating the entire sales funnel, the Real Estate CRM system takes care of end-to-end processes for Real Estate agencies. There’s a good reason why, as a developer, one should opt for an exclusive Real Estate CRM over a generic one. Generic CRMs come with a standard set of features that may not be enough for solving Real Estate industry problems. It therefore makes sense for investing in a solution that understands your business, your industry and helps tackle the challenges.