Sprawling across 400 acres, Amanora Park Town is India's first privately managed township, self-sufficient in all civic amenities. It takes a holistic approach to offer a complete living infrastructure with all the essentials within the township.
With 280+ awards to its credit, Amanora is India's most awarded township and is a benchmark that redefines township living. Amanora was now launching a new project called Amanora Gold Towers, for which they made use of Amura's IRIS.
Maintaining high sales velocity throughout the launch phase of Amanora Gold Towers
Streamlining high Lead volume in one place and pushing them towards further action
Ensuring that the sales team uses consistent communication for payment plans, cost sheets and pricing
Ensuring minimum drop-offs in the sales cycle
Using IRIS, we made the entire lead-tracking and lead-nurturing processes more efficient and faster,
enabling sales reps and channel partners to target prospects with highly effective marketing collaterals
and close bookings faster.
Amanora’s Gold Tower launch was already a much-awaited one. The walk-ins by the Park Town residents itself was very high due to interest in a new property within the township.
IRIS enabled the sales team to handle the high volume as manual inventory coordination was not required.
It also facilitated real-time booking, hence resolving the problem of double bookings.
In the past, Amanora had faced the dilemma of losing out on certain customers mid-way during the sales cycle. However, to solve this, IRIS’s notification engine was in constant touch with customers to ensure that the pressure to complete transactions was kept up.
Due to all these functions on IRIS, all massive paperwork of the past was avoided.
blockings converted to confirmed bookings in just 15 days
bookings during launch week
worth inventory moved in 15 days
or fewer drop-offs
requests of swapping of units handled seamlessly with a single click
