Having the right real estate marketing tools is essential for staying ahead and capturing leads before competitors. According to the National Association of Realtors, 97% of homebuyers use the Internet in their home search process, with most starting on Google and other search engines. This shows how important it is for real estate businesses to have a strong online presence to stay accessible.
To help you out, we’ve compiled a list of the best commercial real estate marketing software that can boost visibility for your business and help you attract more leads. So, without further ado, let’s dive in!
List of the Top Real Estate Marketing Tools
Check out our list of top real estate marketing software to find tools to make your marketing efforts easy and smooth.
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Sell.Do - CRM with Marketing Automation
G2 Rating: 4.9/5
Sell.Do is a comprehensive real estate marketing package software designed to automate and optimize your marketing efforts. Tailored specifically for the real estate industry, it enables you to plan, execute, track, and evaluate campaigns more efficiently.
Key Features- Customer Segmentation & Cohorts: Effortlessly segment leads using advanced AI, allowing personalized marketing communication.
- Lead Nurturing: Keep your customers engaged with your projects and guide them to making more favorable decisions with Sell.Do’s lead nurturing features.
- Marketing Analysis: Sell.Do’s multi-channel and full-funnel attribution tools help you track your marketing performance across platforms and analyze campaigns to maximize ROI.
- Unified Social Media Dashboard: Sell.Do integrates all your social media data into a single, convenient dashboard for streamlined marketing efforts.
- In-Depth Lead Data Capture: Gain valuable insights into customer preferences and sentiment with detailed lead surveys, helping you better understand your prospects and tailor your strategy.
- Bulk Marketing Automation: Automate bulk email and SMS campaigns with Sell.Do to save time and free your sales team from repetitive tasks.
Pricing: Custom
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ClickUp - For Planning and Collaboration
G2 Rating: 4.7/5
ClickUp is an all-in-one marketing software for real estate agents looking to manage their campaigns efficiently. It offers various features for planning marketing campaigns and collaborating with your team to keep track of all activities.
Key Features- Marketing Templates: Pre-designed templates give real estate agents a head start on their campaigns, making it easy to manage tasks, listings, and marketing strategies.
- Board View (Kanban Style): Visualize listings as cards in a Kanban board, organized by the stage of your content strategy for smooth project tracking and progress updates.
- Campaigns List View: Get a bird's-eye view of all your active listings, categorized by the status of promotional content (To Do, In Progress, Needs Approval), making it easy to monitor and manage marketing activities.
Pricing: ClickUp offers four plans as given below:
Free forever plan for personal use
Unlimited: $7/user/month
Business: $12/user/month
Enterprise: Custom
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Movavi - For Video Editing
GetApp Rating: 4.8/5
Movavi is one of the top real estate marketing tools for creating professional visual content. Known for its intuitive interface, Movavi offers video editing, photo editing, and multimedia conversion tools that cater to beginners and experienced users. It’s a valuable asset for real estate professionals looking to create virtual tours, highlight reels, and visually compelling content to engage potential buyers.
Key Features- Video Editing for Virtual Tours: Easily create immersive property video tours and add music, voiceovers, and text overlays to give potential buyers a virtual walk-through of the property.
- Photo Editing for Virtual Staging: Use Movavi’s photo editor to digitally stage vacant properties by adding furniture and interior elements, helping buyers visualize the space.
- Filters, Special Effects, and Easy Sharing: You can access a wide range of filters and special effects to enhance your real estate marketing content.
Pricing: You can download Movavi for free and access certain features. Paid versions are priced as follows:
Video Editor: $49.95/year
Video Editor + Effect Packs: $155.95/year
Video Suite + Effect Packs: $237.95/year
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SEMrush - For SEO
G2 Rating: 4.5/5
SEMrush is a top real estate marketing tool for SEO. It is widely used for keyword analysis, competitive research, and improving website performance. Its powerful local SEO tools are invaluable for promoting properties in specific regions, while social media management features enhance brand awareness.
Key Features- Keyword Research & Competitive Analysis: Uncover the most relevant keywords for your real estate listings and stay ahead of competitors by identifying areas where you can stand out.
- Local SEO Tools: Boost local visibility with SEMrush’s tools, like Listing Management and Position Tracking, to ensure your properties reach the right audience in the right location.
- Social Media Management: Automate and schedule posts, track competitors' activities, and analyze your social media presence across platforms like Instagram, Facebook, and LinkedIn to maximize engagement.
Pricing: SEMrush pricing plans are as follows:
Pro: $139.95/month
Guru: $249.95/month
Business: $499.95/month
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Wix - To Build Websites
Trustpilot Rating: 4.6/5
Wix is a versatile platform allowing real estate agents to create stunning websites without coding skills. With its intuitive drag-and-drop editor and vast library of real estate-specific templates, Wix makes showcasing listings, engaging potential buyers, and capturing leads easy.
Key Features- Drag-and-Drop Editor: Design your website effortlessly using Wix’s user-friendly editor, allowing you to customize every element with just a few clicks.
- Real Estate Templates: Choose from a wide selection of professionally designed real estate templates and customize them to match your brand and showcase your listings.
- Lead Capture Tools: Add contact forms, lead capture features, and call-to-action buttons to turn website visitors into clients and ensure seamless communication with potential buyers.
Pricing: Wix offers four plans as given below:
Lite: $17/month
Core: $29/month
Business: $36/month
Business Elite: $159/month
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DocuSign - Sign and Manage Documents
G2 Rating: 4.5/5
DocuSign stands out among the top real estate marketing tools because it can help you manage and sign paperwork from anywhere. DocuSign simplifies contract management with tailored plans for realtors, ensuring you get all the signatures and keep track of important documents.
Key Features- Remote Document Signing: Get contracts signed electronically from any location, eliminating the need for in-person meetings.
- Document Tracking: Easily track the status of signed and unsigned documents and organize them by completion status for seamless management.
- Customizable Signing Process: Set the order of signatures, add personalized instructions, and send reminders to ensure recipients complete the process quickly.
Pricing: DocuSign offers the following pricing plans:
Real Estate Starter: $10 /monthReal Estate: $25 /month
REALTORS: $20 /month
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Zillow Premier Agent - For Lead Generation
Featured Customers Rating: 4.7/5
Zillow Premier Agent is a top real estate marketing tool designed to streamline agents' lead generation, connecting them with highly qualified buyers and sellers to grow their business. It offers a range of tools, including the Premier Agent app and agent care services, that help agents engage with leads, schedule appointments, and optimize their profiles to stand out in the competitive real estate market.
Key Features- Agent Care: Provides support and resources to help agents manage leads and improve their engagement strategies effectively.
- Premier Agent App: This app connects realtors with active buyers and sellers. With proper nurturing, these leads have the potential to convert into appointments.
- Connections Team: Facilitates real-time connections with potential clients, allowing agents to schedule tours and respond quickly to inquiries.
- Profile Customization: Allows agents to create standout profiles that effectively communicate their unique value proposition, enhancing their appeal to potential clients.
Pricing: Custom
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Hootsuite - For Social Media Management
G2 Rating: 4.2/5
Hootsuite is the best digital marketing software for real estate. It acts as your virtual social media manager, handling the logistics of publishing content across multiple platforms like Facebook, Twitter, and LinkedIn.
Key Features- Streams: Monitor key social media activities such as mentions, likes, retweets, and followers while tracking hashtags and topics relevant to your business.
- Post Customization: To create more visually appealing content, you can edit automatic post thumbnails with your images or choose from Hootsuite’s stock library.
- Post Scheduling and Organization: Schedule posts in advance and publish them across multiple platforms simultaneously, with integration options like Google Drive to streamline content management.
Pricing: Hootsuite has three different plans based on business size:
Professional: $99/month
Team: $249/month
Enterprise: Custom
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Workamajig - Manage Marketing and Projects
G2 Rating: 3.8/5
Workamajig is a powerful, all-in-one real estate marketing assistant software for creative agencies and marketing teams. For real estate marketers, it centralizes key tasks like tracking leads, managing property listings, coordinating client communications in a single hub, streamlining collaboration, and helping teams stay organized.
Key Features- Project Management & Time Tracking: Easily manage multiple projects, track time spent on tasks, and ensure you adhere to deadlines without hassle.
- Integrated Financial Tools: Monitor budgets, manage expenses, and automate invoicing for a seamless financial management process.
- Resource & Traffic Management: Optimize team workloads by tracking availability and efficiently allocating resources to maximize productivity.
Pricing: Workamajig has three plans, as given below:
In-House: $41/user/month
Agency: $41/user/month
Enterprise: Custom
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Matterport - For 3D Tours
Rating: 4.3/5
Matterport is a cutting-edge 3D commercial real estate marketing software platform that allows commercial real estate teams to create fully interactive, photorealistic models of properties. It offers a virtual experience that resembles an in-person tour.
Key Features- Interactive 3D Tours & Floor Plans: Create realistic, fully interactive 3D models and floor plans to give potential buyers a true sense of the space.
- Collaboration Tools: Use Notes and commenting features for efficient team collaboration and guided tours to create high-quality virtual tours.
- Privacy Protection: Automatically blur faces and sensitive information to protect privacy during virtual tours.
Pricing: Matterport has pricing plans as given below:
Free: $0 forever plan
Starter: $9.99/month
Professional: $55/month
Business: $269/month
Enterprise: Custom
That was our curated list of the top real estate marketing tools to help you enhance marketing efforts and boost your business.
Conclusion
Integrating the top real estate marketing tools mentioned above is essential for attracting potential clients and propelling your business to success. These tools streamline lead generation, enhance client engagement, and optimize project management, helping real estate professionals deliver results efficiently. Now is the time to embrace these solutions to drive success and secure a thriving future.
So, carefully review the list and choose the tools that fit your business needs. Additionally, we recommend using Sell.Do to monitor your marketing campaigns and manage leads effectively. The platform will help you capture leads and move them up the sales pipeline so you can focus on closing deals rather than fretting over routine tasks!
Request a demo now to know more!
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