Top Free Real Estate CRM Software Tools

CRM   |   Updated on: 19 December 2024

Are you looking for a free CRM for real estate? Well, you’ve come to the right place. Finding the right CRM for your real estate business is like picking the perfect pair of shoes. You need something that fits your workflow, provides support, and keeps you moving forward, but at a lower cost. 

A good CRM software for real estate can streamline your routine tasks while putting leads management and customer interactions on automation. They can help you stay organized and improve communication with prospects to ensure no lead slips out of the loop. 

Let’s learn more about how a CRM solution can help and take a look at the best free CRM software for real estate agents and developers to help you find the best fit!


List of 10 Best Real Estate CRM Software

Explore our curated list of the top free CRM for real estate to find the one that fits your business needs.  

  1. Sell.Do 

  2. Sell-Do

    Rating: 4.7/5

    If you’re looking for the best real estate CRM software, Sell.Do is your go-to solution. While this CRM is not entirely free, it does offer a demo, allowing you to explore its features thoroughly. This real estate CRM was built by experts with over ten years of industry experience. It’s designed to streamline tasks and help you manage your marketing campaigns, leads, inventory, and sales, all from a single platform.

    Key Features
    • Marketing Automation: It automates repetitive tasks and workflows, such as lead nurturing and drip marketing, to make marketing more effective.
    • Sales Pipeline Management: Track prospects, follow up on leads, and organize data efficiently.
    • Advanced Analytics: Get clear insights into lead activity to identify the most engaged prospects and focus your efforts on closing those deals.
    • Sales Team Performance Tracking: Track your sales team’s performance from lead generation to closed deals.
    • Channel Partner Management: This feature improves communication between brokers, agencies, and sales agents, enhancing collaboration and boosting sales productivity.
    • Post-Sales Task Automation: Use tools for contact management, deal tracking, document storage, and task automation.

    Case Study: CasaGrand faced challenges staying connected with homebuyers throughout their purchasing journey. With the help of Sell.Do, CasaGrand’s team of 455 agents made 150 calls daily, tracking all interactions through the CRM’s lead scoring system. This allowed them to prioritize the best leads for conversion.

    Sell.Do’s drip nurturing features helped CasaGrand effectively re-engage leads, resulting in 50% of their bookings coming from CRM data. With the CRM, CasaGrand achieved 400 bookings monthly and managed over 70,000 monthly interactions, boosting marketing and sales efficiency by 50%.

    Pricing: Custom


  3. Flowlu

  4. Flowlu

    Rating: 4.7/5

    Flowlu offers a powerful free CRM for real estate that can help you store and manage contacts, set tasks for your team, and easily track sales processes with intuitive visual tools.

    Key Features
    • Lead Automation & Reminders: Automate lead management, keep your contacts organized, and set reminders to ensure no opportunity slips through the cracks. 
    • Sales Task Management: Use easy-to-use task management tools to create detailed to-do lists for each customer and delegate tasks instantly.
    • Leads Kanban Board: Track each prospect’s journey through the sales funnel, separate new leads from returning customers, and know exactly who needs a follow-up.
    • Events & Follow-Ups: Set tasks and reminders for important meetings or minor tasks to stay on top of all upcoming activities.

    Case Study: Improva Renovation Brokers needed customizable workflows and task management, which Flowlu provided. After a three-month setup period, they fully automated their processes, making tracking sales funnels, setting reminders, and managing projects easier. With Flowlu’s project workflows and CRM, the team quickly initiates new projects and focuses more on growth than routine tasks.

    Pricing: Flowlu offers five different pricing plans as follows: 

    Free: $0 for two users 

    Team: $29/month 

    Business: $59/month

    Professional: $119/month

    Enterprise: $199/month


  5. Zoho CRM

  6. Zoho-CRM

    Rating: 4.1/5

    Zoho CRM is one of the best options for anyone searching for a free CRM for real estate. It is designed for real estate agencies of all sizes and offers advanced sales processes and property management tools.

    Key Features
    • Omnichannel Communication: Capture inquiries from various channels, making it easy to manage leads from social media, email, and your website in one place.
    • Built-in Campaigns: Run drip email campaigns effortlessly to nurture leads and maintain consistent communication with prospects.
    • AI-Powered Assistance (Zia): Use Zia, Zoho's AI, to get smart suggestions for the best time to contact leads, automate routine tasks, and avoid common mistakes.

    Case Study: Brigade Group faced limitations with their existing SAP ERP system, which lacked customization and ease of use. When Ponappa PM led the new interior design division, Brigade Plus, they chose Zoho CRM for its user-friendly interface, seamless integrations, and low-code platform. Zoho CRM helped them automate their entire sales process and improve the customer experience.

    Pricing: Zoho offers four affordable pricing tiers as follows: 

    Free-forever plan

    Standard: $14/user/month

    Professional: $23/user/month

    Enterprise: $40/user/month

    Ultimate: $52/user/month


  7. Hubspot CRM

  8. Hub-Spot-CRM

    Rating: 4.4/5

    HubSpot, a free real estate contact management software, is another great option. It offers comprehensive tools to manage sales, marketing, and customer service. Its user-friendly interface makes it easy for teams to track and analyze real-time performance.

    Key Features
    • Real-time sales tracking: Get a live view of your sales pipeline and monitor leads to boost conversions.
    • Free pipeline management: Easily organize deals with a drag-and-drop editor, ensuring smooth pipeline flow.
    • Mobile CRM app: Use the mobile app to manage your sales and collaborate with your team anytime, anywhere.

    Case Study: Rever achieved a remarkable 600% revenue increase within ten months of adopting HubSpot CRM. By shifting from outbound marketing to HubSpot's inbound methodology, Rever saw a 100% traffic boost in the first three months and generated 1,500 additional monthly leads, driving significant growth. You can check other case studies here.

    Pricing: Hubspot offers different pricing tiers based on business size:

    Free: $0 for two users

    Starter Customer Platform: $15/month/seat

    Professional customer platform: $1170/month

    Enterprise Customer Platform: $4300/month


  9. Engagebay

  10. Engagebay

    Rating: 4.6/5

    For those searching for free CRM for real estate, EngageBay’s solution can be a good fit. With powerful features like 360° view across marketing, sales, and support departments and easy-to-use marketing automation, EngageBay helps you build lasting customer relationships and drive sales growth without overspending on multiple tools. 

    Key Features
    • Appointment Scheduling: Simplify booking meetings and appointments with customers, ensuring you stay organized and never miss an opportunity.
    • Sales Automation: Automate repetitive tasks, allowing your team to focus on closing deals and improving sales process efficiency.
    • Deal Management: Visualize your sales pipeline and track deals in real-time to ensure smooth sales progress and better pipeline management.

    Case Study: NA

    Pricing: Engagebay offers four plans to accommodate businesses of different sizes.

    Free: $0/user/month

    Basic: $12.74/user/month

    Growth: $55.24/user/month

    Pro: 101.99/user/month


  11. eWay CRM

  12. eWay-CRM

    Rating: 4.5/5

    eWay-CRM is the best free real estate software that seamlessly integrates with Microsoft Outlook, allowing you to manage emails, contacts, tasks, and deals without leaving the inbox. It looks and functions like Outlook, making it easy for users to learn a new system without investing too much time.

    Key Features
    • Automatic Email Organization: Automatically tracks and organizes emails by contact, making them instantly available to your team for easy collaboration.
    • Email-to-Task Conversion: Convert emails into contacts, deals, tasks, or projects with a single click, eliminating the need for manual data entry.
    • Team Collaboration: Share emails, meetings, notes, and documents for seamless communication and project management.

    Case Study: Hager Group chose eWay-CRM to streamline strategic project management, replacing Excel and handwritten notes with a unified system inside Outlook. The familiar interface and customizable features allowed the team to track sales activities, manage deals, and adapt the CRM to fit their needs. This implementation improved the organization and boosted overall efficiency within two months.

    Pricing: eWay pricing plans are as follows:
    Free: $0 for unlimited users

    Basic: $18/user

    Professional: $24/user

    Enterprise: $36/user


  13. Bitrix24

  14. Bitrix24

    Rating: 4.1/5

    Bitrix24 is a free CRM for real estate that offers a comprehensive, free CRM solution tailored for real estate professionals, from individuals to large teams. Its generous free plan includes unlimited users, a product catalog, and records.

    Key Features
    • Lead Management: Automatically generate and track leads from websites, emails, and phone calls.
    • Integrated Communication Tools: Built-in telephony, email marketing, and contact center for client interactions.
    • Automation and Reminders: Task automation, email follow-ups, and birthday reminders to streamline workflows.
    • Performance Analytics: In-depth reports to track agent performance, sales funnels, and lead ROI.

    Case Study: Cosmopolitan and Central Developments faced challenges managing sales leads through Excel and personal notebooks, leading to errors and inefficiencies. In 2017, they adopted Bitrix24 for its affordability, user-friendliness, and cloud-based accessibility. The integration with South Africa’s Property24 via Bitrix24’s API allowed them to streamline lead management for their large team of sales agents across various locations, significantly improving data accuracy and sales efficiency.

    Pricing: Bitrix24 offers four different pricing plans as follows:

    Basic: $49/organization/month

    Standard: $99/organization/month

    Professional: $199/organization/month

    Enterprise: $399/organization/month


  15. Insightly

  16. Insightly

    Rating: 4.2/5

    If you're looking for ‘real estate software for free download in Canada or the USA,’ Insightly is an ideal solution that combines powerful and affordable tools. It is a customizable, scalable CRM solution that helps centralize customer data and streamline processes. 

    Key Features
    • Sales Management: Drive leads, track sales pipelines, and customize workflows to boost revenue.
    • Marketing Automation: Build personalized campaigns with A/B testing, segment audiences, and scale outreach.
    • Customer Support: Manage SLAs, track tickets, and enhance customer experiences through an integrated support portal.
    • Mobile Apps: Stay connected and productive on the go with robust mobile features.

    Case Study: Performance Property Advisory, an Australian property investment firm, needed a CRM to streamline relationship management across its offices. After implementing Insightly, the company reduced the time spent on administrative tasks, allowing it to focus on helping clients acquire profitable properties. This resulted in improved efficiency and better client management.

    Pricing: Insightly has several pricing tiers, as given below: 

    Offers a limited free plan

    Plus: $29/user/month

    Professional: $49/user/month

    Enterprise: $99/user/month

    That was our curated list of online real estate software download for free. We hope it was helpful!


Conclusion

The free CRM for real estate options mentioned above offers essential features such as lead management, sales automation, and task tracking, making them highly effective for real estate professionals. 

So carefully review the list and choose the solution that suits your business needs. When selecting a free real estate CRM software, prioritize ease of use to ensure it can be quickly integrated into your organization’s workflow. 

However, if you’re in a dilemma, consider Sell.Do - the best real estate CRM software in India! Although it is not free, the platform offers powerful features specifically designed to streamline real estate tasks, from inventory management to lead capture and sales; it can do it all. 

So what are you waiting for? Request a demo now to see how Sell.Do can make a difference!

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