Top CRM Software for Small Businesses in India for 2024

CRM   |   Updated on: 06 November 2024

As a small business owner in India, you know the importance of keeping customer relationships strong and operations organized, but finding a CRM that fits both your specific needs and budget can feel overwhelming. That’s where CRM companies with affordable solutions can help you organize customer interactions, streamline routine workflows, and automate marketing—all in one place.

With budget-friendly CRM software in India, you can boost productivity and set up your business for growth without breaking the bank. In this guide, we’ll explore the top-ranked CRM software for small businesses in India, helping you find the perfect fit for your business journey.

 

Understanding CRM Software

CRM (Customer Relationship Management) software is a tool designed to help businesses manage and organize their interactions with customers and leads. It acts as a central hub where companies can store client information, track communication history, and monitor sales activities. This allows teams to streamline processes, keep track of follow-ups, and provide personalized customer service, all from one platform.

To get an idea of how a CRM can help, look at the benefits below. 

Also, check our blog 7 Key Advantages of CRM for Real Estate Businesses for deeper insights. 

 

Benefits of CRM Software

Partnering with CRM companies for your software needs has several valuable benefits for small businesses, helping you stay organized, connect better with customers, and optimize everyday operations. 

Here are some key benefits of implementing a CRM: 

  • Improves Customer Relationships: CRM software helps you keep track of customer interactions, preferences, and needs. This allows you to personalize communication and provide timely support, strengthening customer relationships and fostering loyalty.
  • Streamlines Sales Processes: A CRM system manages the entire sales pipeline, from lead management to deal completion. It helps automate follow-ups, reminders, and updates, so you never miss an opportunity.
  • Enhances Team Collaboration: With all customer data stored in one platform, team members can access important information, share updates, and collaborate more effectively. 
  • Automates Routine Tasks: CRM tools handle repetitive tasks like sending welcome emails, following up with leads, and scheduling reminders, freeing up your time to focus on more strategic aspects of your business.
  • Data-Driven Insights for Better Decisions: CRMs provide analytics on sales, customer behavior, and marketing campaigns. Armed with these insights, you can make informed decisions, refine your strategies, and allocate resources more effectively.
  • Increases Efficiency and Productivity: By organizing customer information, sales tasks, and marketing activities in one system, a CRM helps you stay efficient and focus on growth activities rather than getting bogged down in administrative work.
  • Scales with Your Business Growth: A CRM can scale with your company, effortlessly responding to your growing client base and changing needs. This means you may continue to give excellent service without interruption.

The best CRM companies in India help you go beyond organizing contacts. They create opportunities for meaningful customer interactions, boost team productivity, and support sustainable growth.

Recommended read: CRM in Real Estate: Tips and Benefits for Customer Relations.

To save you time, we have searched the market for the top-ranked CRM software companies in India. Keep reading!

 

Top 7 CRM Companies in India

Below is our curated list of the top CRM companies so you can find the best fit for your business needs. 


  1. Sell.Do 

    Sell-do

    Rating: 4.9/5

    Among all CRM companies, Sell.Do offers a dedicated CRM for the real estate industry. It provides developers, agents, and brokers with tailored tools to manage leads, streamline sales processes, and enhance customer relationships. Designed specifically to address the unique needs of real estate professionals, Sell.Do combines automation, marketing, and sales management features into one easy-to-use platform. 

    Key Features of Sell.Do
    • Advanced Lead Management: It captures, categorizes, and prioritizes leads from multiple sources, allowing teams to focus on high-quality prospects.
    • Automated Marketing Campaigns: Sell.Do enables seamless email, SMS, and social media campaigns, making it effortless to engage with clients and nurture leads effectively.
    • Real-Time Analytics and Reporting: Provides in-depth insights into lead source performance, sales pipeline status, and marketing campaign effectiveness.
    • Property and Transaction Management: It centralizes property details, client information, and transaction history, simplifying the process of managing listings, scheduling site visits, and overseeing contracts.
    • Collaboration Tools for Channel Partners: Facilitates smooth communication and collaboration with channel partners, keeping everyone aligned and improving visibility into sales activities. 

    Suitable For: Real estate brokers, agents, and small real estate agencies looking to streamline their workflow. 

    Pricing: Sell.do offers custom pricing plans but you can request a demo here.


  2. Engagebay

    Engagebay

    Rating: 4.6/5

    EngageBay CRM is an all-in-one CRM tailored for small businesses. It offers comprehensive marketing, sales, and customer support tools in a single, budget-friendly platform. Known among CRM companies for its cost-effective and efficient solution, EngageBay helps businesses streamline client management and boost productivity.

    Key Features of EngageBay
    • Omnichannel Communication: Connect with customers across email, SMS, and social media channels.
    • Sales Automation: Automate tasks like follow-ups and reminders, saving time for high-priority activities.
    • Integrated Appointment Scheduling: Syncs with calendars, allowing leads to book meetings directly.
    • Account-Based Marketing (ABM): Personalize marketing for high-value leads with targeted campaigns.

    Suitable For: Startups, agencies, and customer service providers across industries like e-commerce, healthcare, education, and consulting

    Pricing: EngageBay offers four affordable pricing plans as given below: 

    Free: $0/user/month

    Basic: $11.04/user/month

    Growth: $42.49/user/month

    Pro: $67.99/user/month


  3. Zoho CRM

    Zoho-CRM

    Rating: 4.1/5

    Zoho CRM is a highly flexible and robust CRM solution that supports businesses of all sizes in managing their sales, marketing, and customer service operations. With extensive customization options and an array of integrated tools, Zoho CRM is designed to streamline processes, improve customer engagement, and drive growth. It’s a popular choice among CRM companies due to its affordability, comprehensive features, and adaptability across diverse business needs.

    Key Features of Zoho CRM
    • Sales Automation and Blueprinting: Automate tasks and build structured workflows with drag-and-drop tools, helping teams reduce repetitive work and stay organized.
    • Advanced Analytics and Reporting: Access customizable dashboards, predictive insights, and performance metrics, providing actionable data for better decision-making.
    • AI-Powered Assistance with Zia: Zoho's AI assistant, Zia, offers insights, anomaly detection, and automated suggestions for sales, marketing, and service teams.

    Suitable For: Small and medium businesses, startups, and enterprises across various industries—including finance, retail, and real estate.

    Pricing: Zoho offers four different pricing plans, as shared below: 

    Standard: $14/user/month

    Professional: $23/user/month

    Enterprise: $40/user/month

    Ultimate: $52/user/month


  4. Salesmate

    Salesmate

    Rating: 4.6/5

    Among the CRM companies in India, Salesmate CRM stands out as a versatile, user-friendly platform designed to streamline sales, marketing, and customer support for small to medium-sized businesses. The software uniquely integrates calling and texting features directly into the platform, making it easy for sales teams to communicate with prospects and track conversations in one place. 

    Key Features of Salesmate
    • Customizable Sales Pipelines: Allows businesses to design sales pipelines that align with their unique processes, enhancing lead tracking and conversion.
    • Integrated Calling and SMS: It provides built-in tools for calling and texting, enabling quick follow-ups and centralizing communication logs within the CRM.
    • Automation of Repetitive Tasks: It automates key processes like follow-ups and reminders, so your sales teams can focus on building customer relationships.

    Suitable For: Salesmate is an excellent choice for small to medium-sized businesses looking to streamline sales operations and improve team productivity.

    Pricing: Salesmate pricing plans are as follows:

    Basic: $23/user/month

    Pro: $39/user/month

    Business: $63/user/month

    Enterprise: Custom


  5. Edge CRM

    Edge-CRM

    Rating: 4.5/5

    Edge CRM is an innovative solution among CRM companies tailored for small and medium-sized businesses looking to streamline their sales, marketing, and customer management workflows. With unique features like a Smart PDF Builder and an integrated AI-driven lead qualification system, Edge CRM allows teams to manage client interactions and prioritize high-potential leads efficiently.

    Key Features of Edge
    • Smart PDF Builder: It simplifies document creation, allowing users to quickly generate proposals, invoices, and other essential sales documents.
    • Centralized Calendar: The calendar tool combines contacts, meetings, calls, and opportunities into one accessible platform, offering an easy-to-use overview of all engagements.
    • AI-Driven Lead Qualification: Advanced AI qualifies and prioritizes leads, enabling sales teams to focus on contacts most likely to convert.
    • Secure Data Framework: A robust security structure safeguards customer data, ensuring compliance and building customer trust through reliable data protection.

    Suitable For: Edge CRM is especially suited for sales-driven and service-focused businesses.

    Pricing: Custom

    Do you wish to improve your consumer outreach? Our customer segmentation guide can help you precisely target your audience, customize your techniques, and achieve more effective outcomes.


  6. Kylas CRM

    Kylas-CRM

    Rating: 4.7/5

    Kylas CRM is a powerful, easy-to-use platform designed to support small and medium-sized businesses optimize their sales and customer relationship processes. As one of the standout options among CRM companies catering to growing businesses, Kylas provides unlimited users at an affordable price, making it an ideal choice for companies aiming to scale without incurring high costs. 

    Key Features of Kylas CRM
    • Workflow Automation: Automatically assigns leads, schedules follow-ups, and updates records, helping teams focus on more strategic tasks.
    • Custom Sales Pipelines: Tailors sales pipelines to business needs, tracking leads across various stages for improved sales organization.
    • Multi-Channel Communication: Supports seamless communication with prospects through email, phone, WhatsApp, and SMS, all within the platform.
    • Real-Time Analytics: It offers actionable insights and reporting to help teams monitor performance, spot trends, and improve forecasting accuracy.

    Suitable For: Small and medium businesses in industries like real estate, education, and retail.

    Pricing: Kylas offers a lifetime free plan and additional plans customized to meet your business's specific needs.


  7. Cratio CRM

    Cratio-CRM

    Rating: 4.8/5

    Cratio CRM is a comprehensive sales automation platform tailored to meet the demands of Indian small and medium-sized businesses across various sectors. Recognized among top CRM companies in India, Cratio offers robust tools for lead management, marketing automation, and sales tracking—all designed to improve team efficiency and streamline customer interactions. 

    Key Features of Cratio CRM
    • Lead Automation and Distribution: Automatically captures, categorizes, and assigns leads from multiple sources, including websites, social media, and lead portals.
    • Integrated Telephony and Call Tracking: Offers an Android-based mobile dialer with tracking capabilities, allowing users to monitor call status, update call notes, and set follow-up reminders in real time.
    • WhatsApp Marketing Automation: It supports personalized and automated WhatsApp messages for lead nurturing, including welcome messages, drip campaigns, and promotional content.

    Suitable For: Cratio is a cost-effective solution tailored to industries relying heavily on sales outreach and customer engagement.

    Pricing: Personalized.

    So, that's our list of the best CRM companies in India for small businesses and startups. We hope you find the right fit for your business.

 

Conclusion

These top CRM software options offer essential features to help small businesses improve customer relationships, automate tasks, and scale effectively. Investing in a CRM can streamline operations, simplifying lead tracking and sales management, and enhancing team productivity.

Additionally, if you’re a real estate professional, we recommend you explore Sell.Do to streamline your workflows and boost productivity. Sell.Do is the ideal CRM software in India for real estate, with dedicated features such as property management, lead prioritization, and marketing automation. The platform is tailored to the unique demands of real estate professionals, allowing agents and developers to engage clients seamlessly and close deals more efficiently.


Request a demo now to see how we can help you scale your real estate business!

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