Top CRM Software for Real Estate Agents in 2024

Are you looking for robust CRM software for realtors? You’ve come to the right place.

Finding the best software for real estate agents is essential for managing client relationships, streamlining operations, and boosting productivity. With several options available in the market, choosing the best fit can be a challenging task. 

To help you, we have listed the top real estate CRM software with reviews, evaluating their features, pricing, and unique benefits to help you make an informed decision. Let’s dive in!

What is Real Estate CRM Software?

Customer relationship management (CRM) software for realtors is a tool that helps to organize and manage client interactions, monitor leads, and optimize sales processes. CRM software gives realtors a consolidated view of their clients and streamlines follow-ups to ensure no leads slip through the cracks. 

Additionally, it allows you to schedule appointments and manage all communication in one place, ultimately enhancing customer connections to help you close deals more efficiently.

Now, let’s explore our curated list of CRMs for realtors so you can assess each tool and find the one that best suits your business!

Do you need help managing your marketing campaigns? Check out our blog: Using Marketing Automation in Real Estate to Close More Deals to streamline your marketing efforts and improve conversions.

Top CRM Software For Real Estate Agents

We have done the groundwork for you and listed the best CRM for realtors with ratings and pricing details so you can easily find the right fit!

1. Sell.Do

   
   

   G2 Rating: 4.9/5

   Sell.Do is India’s only integrated real estate CRM solution, designed specifically for real estate agents, brokers, and developers. With over ten years of expertise in the industry, it has managed more than 450 million customer interactions, making it a trusted choice among professionals.

   Key Features
   • Marketing Automation: Automating repetitive marketing tasks allows agents to focus on client engagement and lead nurturing. 
   • Pre-sales Management: It provides tools to manage and organize pre-sales activities, including tracking leads, follow-ups, and pipeline management. 
   • Sales Management: You can track every stage of the sales process, from lead generation to closing deals, and gain data-driven insights that help optimize performance.
   • Channel Partner Management: Sell.Do facilitates seamless collaboration with channel partners, improving communication and transparency. 
   • Post-Sales Automation: You can simplify post-sales activities with features like contact management, task automation, and document storage for a smooth, error-free process.

   Case Study: Mahindra Lifespaces faced challenges engaging homebuyers who were reluctant to visit sites due to health concerns. Traditional sales methods weren't resonating with digitally savvy buyers like millennials and NRIs. They needed a comprehensive digital solution for sales, marketing, virtual site visits, e-payments, and post-sales.

   With Sell.Do, they managed over 10,000 leads, hosted 250+ virtual meetings per day, and achieved over 300 bookings within three weeks. The platform enabled targeted lead nurturing campaigns, seamless channel partner collaboration, and safe virtual walkthroughs, proving that real estate sales could be conducted entirely online. You can read other case studies here.

   Suitable for: It is perfect for developers and brokers looking to streamline every aspect of their real estate business, from managing inventory to sales and marketing campaigns. 

   Pricing: You can request a demo as Sell.Do offers custom pricing as per your needs.




2. Nimble

   
   

   G2 Rating: 4.5/5

   Nimble is a valuable option among CRM software for realtors. Its simplicity and robust features enable users to organize contacts, manage relationships, and streamline communication efficiently. Additionally, its integration with platforms like Gmail, Outlook, and LinkedIn allows you to manage leads and customer interactions seamlessly from a single platform.

   Key Features 
   • Contact Management: It consolidates contacts, emails, and calendars so you can track communication history and interactions in a single platform.
   • Seamless Integrations: The platform integrates with over 160 SaaS applications, giving you a unified system for managing contacts, client insights, and engagement.
   • Customizable Dashboards: Provides a fully customizable dashboard, allowing users to prioritize tasks and view key activities.
   • Sales Pipeline Management: Supports lead qualification workflows and multiple deal pipelines, enhancing productivity.

   Case Study: Hikari Data Solutions, a business intelligence and CRM solutions provider, spun off from EMIT Solutions and sought to unify its data management. With numerous applications like Office 365 and Autotask, managing data across platforms was challenging. 

   Adopting Nimble CRM allowed Hikari to centralize contact information, integrate over 160 SaaS tools, and enrich customer data with social insights. This streamlined process improved team productivity enabled efficient lead management, and enhanced customer engagement, providing a unified system for better business decisions.

   Suitable for: Best suited for single agents and small teams. 

   Pricing: Nimble offers a single pricing plan that costs $24.90/seat/month and includes a 14-day free trial.




3. Iovox

   
   

   G2 Rating: 4.5/5

   Iovox is a versatile CRM for realtors designed to streamline lead generation and management. It is a popular choice for those looking for real estate agent software with good reviews. It offers advanced call tracking and analytics features to help real estate agents gain better insights into their leads, enabling more efficient follow-ups and improved transparency in communication.

   Key Features 
   • Unique Phone Number Assignment: Assign unique phone numbers to each listing, which will facilitate tracking and attributing calls to specific properties or campaigns.
   • Automated Lead Follow-Up: Automatically integrates missed calls into existing workflows, ensuring every potential lead is turned in.
   • Call Transcription and Analytics: It transcribes calls instantly, making conversations searchable and accessible for quick reference, similar to emails.
   • Global Coverage with 24/7 Support: Offers multilingual support and global call tracking.

   Case Study: REA Group, a leading property-focused digital media company, used Iovox's call tracking solution to convert "soft leads" into "hard leads" by assigning dedicated phone numbers and call whispers. This provided clients with precise data on call sources, helping REA demonstrate the volume and quality of leads. The result was improved transparency and stronger client relationships, with REA achieving a robust ROI and customers appreciating the visibility of their lead performance.

   Suitable for: The platform is good for independent brokers, small brokerages, and larger real estate teams who need detailed insights into call interactions.

   Pricing: Iovox has two different plans as follows: 

   Professional: $500/month 

   Enterprise: $2000/month

   Also, check our blog: Top 10 Real Estate Marketing Tools for 2024




4. REsimpli

   
   

   G2 Rating: 4.9/5

   REsimpli is a robust, all-in-one CRM for realtors that centralizes lead generation, marketing, and sales management. It is ideal for investors looking to optimize their operations. With features designed specifically for real estate needs, REsimpli helps investors manage data, automate marketing, and close deals efficiently.

   Key Features
   • List Stacking: Simplifies list stacking by consolidating data sets, making it easy to manage multiple lists efficiently.
   • Driving for Dollars (D4$): Includes route tracking and export capabilities, allowing real estate investors to maximize their efficiency while scouting properties.
   • Automated Drip Campaigns: Automates follow-up sequences across multiple channels, including email, SMS, RVM, and direct mail, ensuring consistent communication with leads.

   Case Study: JW Epstein, a solo real estate investor from Amarillo, Texas, has significantly grown his business, achieving 30-34 deals annually over the past two years. The transformation came after transitioning from a manual pen-and-paper system to using REsimpli. With REsimpli, he now benefits from centralized data storage, automated follow-ups, and timely alerts, allowing him to close more deals efficiently and maintain better client communication.

   Suitable for: REsimpli CRM is ideal for real estate investors, both solo and small teams.

   Pricing: REsimpli offers three different pricing plans as given below: 

   Basic: $99/month

   Pro: $199/month

   Enterprise: $499/month




5. WiseAgent

   
   

   Capterra Rating: 4.4/5

   Wise Agent is a comprehensive real estate CRM software backed by positive reviews from its customers. Known for its user-friendly interface and robust integrations, it enables real estate professionals to manage their contacts, transactions, and marketing efforts all in one place. 

   Key Features
   • Contact Management: Easily organize and categorize client information, track communication history, and segment leads.
   • Marketing Automation: Automate email campaigns, set up drip campaigns, and leverage customizable templates to engage prospects and clients effectively.
   • Transaction Management: Streamline the closing process with transaction checklists, document storage, and task tracking from start to finish.
   • Integration with Real Estate Tools: Wise Agent integrates seamlessly with platforms like Gmail, Zoom, and real estate-specific tools.

   Case Study: NA

   Suitable for: Wise Agent is best suited for real estate agents, brokers, and small real estate teams looking for a user-friendly CRM.

   Pricing: WiseAgent offers three different tiers as follows:

   Monthly: $49/month

   Annual: $499/month

   Enterprise: Custom




6. IXACT Contact

   
   

   Rating: 4.5/5

   IXACT Contact is robust CRM software for realtors. It offers an integrated platform to manage contacts, nurture client relationships, and streamline business operations. Trusted by over 16,000 agents and real estate teams, IXACT Contact functions like a personal assistant, helping agents stay organized, convert more leads, and maintain consistent communication with prospects and clients. 

   Key Features
   • Keep in Touch Coach: It prompts agents to connect with their contacts at the right time, suggesting actions like calls, emails, or even sending birthday wishes.
   • Automated Email Marketing: The platform offers professionally written and automated email campaigns, allowing agents to communicate regularly with clients.
   • Social Stream: An add-on feature that automates social media posting, enabling agents to share high-quality real estate content effortlessly.

   Case Study: Although IXACT Contact doesn’t share any case studies, you can review their client testimonials here. 

   Suitable for: IXACT Contact is ideal for real estate agents, brokers, and small to mid-sized real estate teams who want an easy-to-use CRM.

   Pricing: Custom.




7. Follow-Up Boss

   
   

   Rating: 4.6/5

   Next on our list of CRM for realtors is Follow Up Boss, a software designed to help real estate professionals streamline lead management, improve communication, and close more deals. It centralizes all incoming leads, making it easy for agents and brokers to follow up quickly and effectively.

   Key Features 
   • Lead Management and Routing: Automatically import leads from over 200 sources and assign them to agents based on predefined criteria.
   • Automated Follow-Ups: Streamline follow-up processes with text, email, and call automation to help your team stay in touch with prospects consistently.
   • Advanced Reporting and Insights: Provides detailed reports and analytics on lead performance, agent activity, and overall sales metrics.

   Case Study: NA

   Suitable for: Follow-up Boss is a great option for agents, brokers, and teams that need to manage leads from multiple sources.

   Pricing: Follow Up Boss offers three plans, each with a 14-day free trial. 

   Grow: $58/month

   Pro: $466/month

   Platform: $833/month

   The CRM tools for realtors listed above are some of the best in the market. We hope the list helps you find the right real estate CRM for your business!

   Recommended read: 7 Challenges That A Real Estate CRM Can Solve

Key Points to Consider Before Choosing a CRM for Realtors

Selecting the right real estate CRM for your business is a critical decision that can significantly impact your efficiency and success. Here are the key factors to keep in mind when choosing a CRM for your real estate business.

1. Lead Management and Follow-up

   Ensure the CRM offers strong lead management features that track leads from initial contact to closing. Look for tools that automate follow-ups and help categorize and score leads for better targeting.

2. Automation

   Choose a CRM that can automate repetitive tasks like email campaigns, follow-up reminders, and task scheduling, allowing you to focus on client interactions and business growth. 

3. Integration Capabilities

   The CRM should integrate seamlessly with tools you already use, such as email platforms, MLS services, and social media. This ensures your entire workflow stays connected and organized.

4. Mobile Access 

   Since realtors are frequently on the go, your CRM must be accessible from mobile devices. This lets you manage your leads, appointments, and communications from anywhere.

5. Ease of Use

   A CRM should have a user-friendly interface that’s easy to navigate. This ensures quick adoption and minimal time spent on training, letting you focus on growing your business.

6. Customer Support

   Good customer support is essential. Ensure the CRM offers reliable support, whether through phone, chat, or a knowledge base, so you can resolve issues quickly if they arise.

   Looking to improve your marketing efforts? Go through A Detailed Guide to Facebook Ad Targeting for Real Estate Marketing to tweak your campaigns and get the desired results!

Conclusion

Choosing the right CRM for realtors can significantly affect how efficiently you run your real estate business. By considering factors such as lead management, automation, and integration, you'll be better equipped to select a CRM that meets your needs and helps you scale your operations and close more deals. 

Take your time, evaluate your options, and choose a system that best fits your workflow and business goals. However, if you need a comprehensive solution that offers all the features specifically designed for the real estate niche, we suggest you explore Sell.Do. 

The platform is designed by experts with over ten years of expertise in the real estate niche and enables you to manage every aspect of your business with ease. 

So what are you waiting for? Request a demo now to see Sell.Do in action!