Top Core Reasons to use Automation in Real Estate

Marketing | Updated on: 11 June 2024

In this ever-increasing competitive world, business process automation has become necessary for growing businesses. To stay relevant and ahead of the competition, businesses must stay abreast with the latest digitalization trends and make the most out of the digital data present at hand. However, to achieve the same, they need to accelerate their manual, tedious, and repetitive tasks that hamper overall productivity. Business process automation aims to resolve precisely that.

While business process automation may be an umbrella term, automating the tasks branching out of the processes can yield excellent results. In the real estate industry, developers, brokers, and businesses alike can take on sales, marketing, and process automation to take full advantage of the resources available and maximize productivity and efficiency to gain maximum ROI.

Before diving into different aspects of automation in real estate, let's understand what the term means and how real estate businesses can take advantage of it to drive growth.

What is Automation in Real Estate?

In simpler terms, automation paves the way for reducing manual, repetitive work to save time, money, and energy. For real estate - the industry circled around the customers- automation helps set up automated emails, and notifications, and manage prospects and leads. It also favors businesses and helps manage communications and tasks between the teams to serve these clients better.

The best part of automation in real estate is that a single software, i.e., Real Estate CRM, can handle all the automation duties for real estate developers, businesses, and customers. The software can help in lead generation, syncing leads from various channels, go mobile, lead routing, lead management, account management, property management, and much more.

Business Processes & Automated Workflows:

With workflow automation, developers, brokers, and builders can define and automate trigger points in their processes. An example includes tagging a new incoming lead with a tag and sending an automated welcome mail or a set of drip emails frequently to nurture them. If that prospect or lead replies, an additional set of responses can also be set in place to facilitate an automated answer.

Similarly, through a real estate CRM, custom automated workflows can be designed around lead generation, lead nurturing, buying experience, lead analytics, and much more to speed up the process.
Marketing Automation:

Managing a long list of prospective buyers, understanding them, creating their buyer's persona, and sending them tailored content in itself is an arduous task. If done manually, the process and set-up take a lot of resources, time, and energy.

With automation, targeting prospects with relevant information becomes easy and effective. With automated marketing features, developers and real estate businesses can track leads, schedule responses based on behavioral triggers, create drip marketing sequences, send mobile alerts & push notifications, set up SMS campaigns, and much more.

In a nutshell, Real Estate Marketing Automation helps deliver the correct information to the right lead at the right time.
Property Management:

Property Management involves digital inventory management. It uses software like Real Estate Automation Systems to check the inventory of the real estate business. It tracks the essential aspects to be taken care of so that the business works fine, bringing the people involved in the real estate closer and enhancing productivity. All the crucial factors like documentation, guidelines, processing of ideas, and analysis come in one place by property management skills.

The software intelligently analyses and stores all the data involved in the project in a secure digital space and manages it by streamlining them. It also involves digital dashboards of real estate firms to get updated smartly and gives an all-angle view to every part of the business.
Reporting:

It is of utmost importance for real estate businesses to make sense of digital data from operations in today's digital world. This is where reporting becomes a crucial element of automating real estate operations.

Previously, real estate developers and builders used to record data and generate manual reports from Excel and Google Sheets, a cumbersome task that comes off with high inaccuracies and operational gaps between the teams.

On the other side, a real estate CRM provides a 360-degree view into the operations and keeps the business at the helm of positive change. With automated reporting, builders and brokers can expand on agent performance, revenue generated, and channel performances, and make data-driven decisions based on custom and real-time metrics.
Finance:

Finance is probably the most vital aspect in the real estate industry that overwhelms customers. This is also a golden opportunity for builders and brokers to win trust among customers by helping them with their finances.

In this regard, a real estate CRM can help integrate bank accounts, payment gateway systems, invoice generation, and performing e-KYC, amongst others. Furthermore, the use of software also improves compliance processes and helps in reducing fraud in the payment status.

Conclusion:

It goes without saying there are plenty of benefits of automation in real estate. These features help real estate companies grow their business by managing their data, analyzing the problems, and bringing out the right solutions. Real estate CRM software also plays a vital role for developers and builders in executing automation in their processes and achieving growth.

Sell.Do is one such CRM that helps businesses automate their sales and marketing cycle and achieve more by automating repetitive tasks. Designed by industry experts and veterans, Sell.Do is the #1 choice for real estate businesses to manage their complete end-to-end real estate processes.