Real Estate Text Message Scripts: Examples and Templates

CRM | Updated on: 19 December 2024

Looking for a faster, more effective way to connect with real estate clients? Text messaging is one of the best tools at your disposal. It allows you to send property updates, follow-ups, and appointment reminders directly to clients in seconds, keeping communication clear and personal.

Yet, sending personalized texts to each client can feel tedious. That’s where real estate text message scripts come in. These ready-made templates save you time, keep you organized, and ensure a professional tone, no matter the situation. From following up on leads to confirming appointments, these scripts help you stay on top of client communication and make a memorable impression.

To make things even easier, we’ve compiled some effective text message templates tailored for different real estate scenarios.

First, let’s understand the benefits of using real estate sms marketing templates.

Benefits of Using Real Estate Text Message Scripts

Using texting scripts for real estate offers agents a powerful tool for staying connected with clients and leads. Texting is one of the best ways to communicate because it's quick and personalized. You can save time, respond promptly, and keep a professional tone using pre-made scripts—all crucial for today's clients who are constantly on the go. Below are some advantages of employing real estate text message scripts:

Quick Communication with High Open Rates: Texts are typically opened within minutes, making them perfect for urgent updates or time-sensitive information like property showings or offers.
Preferred by Millennials: Millennials and younger clients prefer texting over calls, making scripts an ideal way to connect with this demographic in a way that feels natural.
Cost-Effective and Efficient: Texting is affordable and doesn’t require much time, allowing agents to reach more clients without adding extra costs or hours to their day.
Easily Personalized for a Professional Touch: With the help of scripts, you can quickly customize your messages and establish connection with clients without having to start from scratch every time.
Saves Time on Routine Messages: By using templates for routine interactions, such as sending reminders or confirming appointments, you can concentrate on higher-value responsibilities like property tours and client meetings.
Reduces the Chance of Miscommunication: Scripts help keep messages clear, concise, and consistent, reducing the chance of misunderstandings with clients.
Organizes Follow-Up Processes: Text message scripts make it simple to keep track of follow-ups, ensuring that no lead or client is ignored, which is critical for providing a pleasant client experience.

Now that we’ve covered the benefits of real estate sms marketing templates, let’s explore the pointers that make real estate text messages effective and engaging for clients.

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Key Components of Effective Real Estate Text Messages

Here’s a detailed look at the key components of effective real estate text message scripts:

Personalization and Relevance

Addressing clients by name and tailoring each message to their specific needs makes communication feel more personal and engaging. For example, referring to a house they viewed or certain features they noted indicates your attention to detail and helps to develop trust. Clients are more inclined to respond to messages that are tailored particularly for them, rather than general ones.

Conciseness and Clarity

When it comes to text messaging, brevity is key. Keeping your messages short and concise will ensure that customers absorb the information quickly and without confusion. To avoid overwhelming customers, try to include only essential details - for example, confirming a viewing appointment or mentioning important property details - and keep sentences simple. Clear and direct messages increase the chance of quick responses and avoid misunderstandings.

Clear Call to Action (CTA)

A CTA tells customers what to do next and guides them to a specific response or action. Whether it’s confirming a viewing, clicking a link to view a listing, or responding to schedule a call, a CTA clearly guides them to the next step. Strong CTAs give purpose to your copy and help you achieve the desired outcome, whether that’s setting up a meeting or getting feedback on a property.

Professionalism and Appropriate Tone

Text messages in real estate should uphold a professional tone despite their typically informal nature. Refrain from using informal language or slang, as it can come across as unprofessional or insincere. Maintaining a friendly yet professional tone showcases the gravity of your business while also making the interaction more personalized. Adapting your tone to suit the client's preferences (such as using a formal tone with older clients) can also enhance the relatability of messages.

Timeliness

Timing plays a crucial role in real estate communication. Sending messages during business hours shows your consideration for clients' personal time and improves the chances of receiving a response. Sending a follow-up promptly after a property viewing will be more valuable and well-received than sending a message hours or days later. Prompt and immediate replies can help clients feel valued.

Compliance with Regulations

Compliance is crucial, especially with texting regulations like the Telephone Consumer Protection Act (TCPA) in the U.S. Always get clients' permission before texting and give them the option to opt-out. This ensures your communication is both respectful and legally sound, helping you maintain a positive reputation.

Value-Driven Content

Every communication must benefit the customer and serve a purpose beyond simple contact, whether it be sharing new listings, providing pertinent property updates, or offering useful resources. This helps to keep customers interested and demonstrates a sincere dedication to satisfying their needs rather than simply focusing on making sales.

By using real estate text message scripts that focus on these components, you can enhance the impact, maintain professionalism, and focus on the client to leave a positive impact during the property transaction.

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And now, finally, let’s explore some real estate text message scripts based on different scenarios.

50+ Real Estate Text Message Scripts

Below is our carefully compiled list of sms examples for real estate marketing that have been created with the above-mentioned components in mind.

Real Estate Text Message Scripts for Buyer Leads

Here are detailed real estate text message scripts tailored for buyer leads, covering each scenario. Each script is created to be conversational, leaving room for personalization while maintaining a professional tone.

Initial Contact Scripts for New Buyer Leads

Here are some sample SMS content for real estate marketing to help you make a strong first impression with new buyer leads
1. "Hi [Client’s Name], this is [Your Name] with [Your Real Estate Agency]. I saw you were interested in properties around [Location/Area]. I'd love to help you find the perfect home! Feel free to reach out anytime if you have questions. When would be a good time for us to chat?"
2. "Hello [Client’s Name], thanks for reaching out! I’m [Your Name] from [Your Real Estate Agency], and I'm here to help with your home search. Could you tell me more about what you're looking for? This will help me tailor options just for you!"
3. "Hi [Client’s Name]! I noticed you checked out properties on our website. If you're interested, I’d be happy to send over a few more listings that match your criteria. Let me know what features are most important to you!"
4. "Hey [Client’s Name], this is [Your Name] from [Agency]. Just wanted to introduce myself and offer my assistance as you start looking at properties. Any specific neighborhoods you’re interested in?"
5. "Hi [Client’s Name], it’s [Your Name] with [Agency]. I’d love to know more about what you’re looking for in a home. Are there any must-have features or ideal locations you’d like to share? Let’s make this search easy and enjoyable for you!"
Follow-Up Messages for Unresponsive Leads

Here are some good SMS options for real estate marketing to re-engage unresponsive leads.
1. "Hi [Client’s Name], I hope all is well! Just wanted to follow up and see if you’re still interested in exploring property options around [Location]. I’m here to help whenever you’re ready. Feel free to text or call me!"
2. "Hey [Client’s Name], it’s been a little while since we last spoke. Are you still interested in finding a home? I’d be happy to share some updated listings if you’d like. Let me know if now is a better time!"
3. "Hello [Client’s Name], I know life gets busy! If you’re still interested in buying, I’d love to help you find options that work for you. Just send me a quick message if there’s anything I can do to support your search."
4. "Hi [Client’s Name], just checking in! If you're not ready yet, that’s perfectly fine. But if you’re still looking, I’d be happy to discuss some great options that have come on the market. Let me know if you’d like to chat."
Appointment Reminders for Viewings

Below are some real estate text message scripts for appointment reminders to help ensure that clients remember their viewings.
1. "Hi [Client’s Name], just a friendly reminder about your property viewing at [Property Address] tomorrow at [Time]. I’ll be there to answer any questions and give you a full tour. Looking forward to it!"
2. "Hello [Client’s Name], a quick reminder for our property tour at [Property Address] on [Date] at [Time]. Let me know if you need any directions or have questions before then!"
3. "Hi [Client’s Name], excited to show you [Property Address] tomorrow at [Time]. Don’t hesitate to reach out if anything changes or if there’s anything specific you’d like to focus on during the visit."
4. "Hi [Client’s Name], looking forward to our showing at [Property Address] on [Date]. If you need to adjust the time or have any last-minute questions, let me know. Can’t wait to show you around!"
Neighborhood and Property Detail Inquiries

Here are some texting scripts for real estate to offer clients valuable insights and address specific inquiries, reinforcing your expertise in the market.
1. "Hi [Client’s Name], I have some information on the neighborhood around [Property Address] if you’re interested. It’s close to [local amenities like schools, parks, etc.]. Let me know if there’s anything specific you’d like to know!"
2. "Hello [Client’s Name], wanted to let you know that [Property Address] offers [feature, e.g., spacious backyard, proximity to metro]. If you’d like, I can send over more neighborhood details or arrange a visit."
3. "Hey [Client’s Name], I’ve done some research on [Property Address] and the surrounding area. It’s in a great spot near [mention local amenities]. I can share more specifics if you’re interested—just let me know!"
4. "Hi [Client’s Name], regarding [Property Address], the area is known for [mention key benefits, e.g., good schools, low crime rate, etc.]. I’d be happy to provide more insights on the neighborhood or answer any other questions."
5. "Hi [Client’s Name], about the property at [Property Address]—it’s in a lovely neighborhood with [mention unique feature, e.g., a strong community vibe]. Let me know if you’d like more info on the area or if you’d like to explore similar properties."
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Real Estate Text Message Scripts for Sellers

Below are personalized real estate text message scripts for engaging with potential sellers, checking in on FSBO leads, offering market updates, and informing clients of any price adjustments. Every script is created to strike a balance between being casual and professional, allowing for customization.

Initial Contact Scripts for Seller Leads

Here are some real estate text scripts for making a strong first impression with new seller leads.
1. "Hi [Seller’s Name], this is [Your Name] with [Your Real Estate Agency]. I noticed your property in [Location] and thought you might be considering a sale. I’d be happy to discuss how we can get you top dollar in today’s market. When would be a convenient time to chat?"
2. "Hello [Seller’s Name], I’m [Your Name] from [Your Agency]. If you’re considering selling, I’d love to share how our team helps homeowners in [Location] achieve their selling goals. Are you open to discussing your options?"
3. "Hi [Seller’s Name], this is [Your Name] at [Your Real Estate Agency]. The market is strong in [Location] right now, and I’d love to show you what similar properties are selling for. Let me know if you’d like some information!"
4. "Hey [Seller’s Name], I’m [Your Name] from [Your Agency]. I specialize in helping sellers in [specific neighborhood]. If you’re thinking about selling, I’d be happy to provide a free property evaluation. Let me know if you’re interested!"
FSBO Text Message Scripts

Here are some real estate SMS marketing templates to help you follow up with FSBO (For Sale By Owner) leads, offer support, and open the door for future collaboration.
1. "Hi [Seller’s Name], it’s [Your Name] from [Your Real Estate Agency]. I know selling on your own can be challenging. I’d be happy to share some resources to make it easier or answer any questions you might have. Let me know if I can help!"
2. "Hello [Seller’s Name], just checking in to see how things are going with your sale. I specialize in [Location] and can offer some insights to help attract serious buyers. Let me know if you’d like to chat!"
3. "Hi [Seller’s Name], this is [Your Name] with [Your Real Estate Agency]. I understand you’re trying FSBO, which can be a great choice! But if you need any support or have questions about the process, I’m here to help. Feel free to reach out!"
Offering Market Analysis and Competitive Insights

Take a look at the SMS examples for real estate marketing given below to share valuable data and position yourself as a knowledgeable resource for your clients.
1. "Hello [Seller’s Name], I wanted to share a quick market update for your area. Properties similar to yours are seeing an increase in demand, and I think you’d benefit from knowing how your home compares. Let me know if you’d like a detailed report."
2. "Hi [Seller’s Name], it’s [Your Name] at [Your Agency]. I’ve put together some insights on recent sales in your neighborhood and would be happy to share them. This can help you make more informed decisions about your listing. Interested?"
3. "Hello [Seller’s Name], I have a competitive market analysis ready for properties like yours in [Location]. If you’re interested in seeing how your property stacks up, let me know—I think you’ll find the data helpful!"
4. "Hi [Seller’s Name], just wanted to offer a market overview for [specific neighborhood] properties. Knowing what buyers are looking for could help enhance your listing’s appeal. Would you like me to send over the details?"
Communication Around Price Changes and Updates

Below are texting scripts for real estate to help communicate price changes to keep clients informed and guide them through strategic adjustments to attract more buyers.
1. "Hi [Seller’s Name], just wanted to keep you updated—based on current market activity, we may want to consider a price adjustment for [Property Address]. I’d be happy to discuss how this could improve interest in your listing. Let me know if you’d like to chat!"
2. "Hello [Seller’s Name], with recent market shifts, adjusting the price on [Property Address] could bring in more potential buyers. I’d love to talk about how we can make your property stand out. Are you open to a quick discussion?"
3. "Hi [Seller’s Name], I wanted to touch base about the current listing price. Making a slight adjustment could attract more attention from buyers in [Location]. Let’s discuss if that’s something you’d like to explore."
4. "Hey [Seller’s Name], I’ve been analyzing buyer activity in your area and feel a price update could bring more eyes to your property. I’d be happy to walk you through some options. Let me know if you’re interested!"
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Follow-Up Texts and Lead Nurturing

Here are detailed follow-up and lead-nurturing text message scripts for real estate, tailored for different scenarios to help you stay connected with prospects, build relationships, and re-engage quiet leads.

Scripts for Checking in with Prospects Regularly

Here are some text message scripts for real estate agents to help you stay in touch with prospects consistently.
1. "Hi [Prospect’s Name], just checking in! It’s been a while since we last spoke, and I wanted to see if there’s anything I can help with regarding your home search. Feel free to reach out if you have any questions!"
2. "Hello [Prospect’s Name], I hope all is well! I’ve seen a few properties that might align with what you’re looking for. Let me know if you’d like me to send some details or if you’d like to chat!"
3. "Hey [Prospect’s Name], I came across a few properties in [specific location] that fit what we discussed. No rush, but let me know if you’d be interested in taking a look. I’m here to help whenever you’re ready!"
4. "Hi [Prospect’s Name], just wanted to touch base and see if your property preferences have changed or if there’s anything specific I can assist you with. I’m here to support you every step of the way!"
Thank-You Messages to Nurture Long-Term Relationships

Here are real estate SMS marketing templates to express gratitude and keep the connection strong, even after completing a transaction.
1. "Hi [Client’s Name], just a quick note to say thank you for trusting me with your real estate journey. It’s been a pleasure working with you, and I’m always here if you need advice or assistance down the road."
2. "Hello [Client’s Name], I wanted to express my gratitude for allowing me to be part of your real estate experience. Please don’t hesitate to reach out if there’s anything I can assist with in the future."
3. "Hi [Client’s Name], thank you again for your trust and partnership. Even though we’ve wrapped up this part of your journey, I’m just a message away for any questions or updates on the market."
4. "Hello [Client’s Name], I appreciate having had the chance to work with you! Remember, I’m here if you ever have questions or need guidance with real estate. Wishing you all the best in your new home!"
Re-Engagement Texts for Quiet Leads

Here are some sms examples for real estate marketing to spark interest and encourage clients to reach out when they're ready.
1. "Hi [Lead’s Name], it’s [Your Name] from [Your Agency]. I know it’s been a while since we last connected. If you’re still considering buying/selling, I’d be happy to share some updated options that might interest you."
2. "Hello [Lead’s Name], just wanted to reach out and see if real estate is still on your mind. I’d love to help if you’re ready to take the next steps. Let me know if there’s anything you’re interested in!"
3. "Hey [Lead’s Name], I hope all is well! I recently came across a property that aligns with what we discussed before. Let me know if you’d like to hear more about it or if you have any questions."
4. "Hi [Lead’s Name], it’s [Your Name]. I wanted to follow up in case you’re still interested in the market. If you’d like to catch up or need updated listings, just let me know—I’m here to help!"
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Examples of Event and Listing Notifications

Here are real estate text message scripts for notifying clients about events, new listings, and market updates. Each message is designed to be professional yet friendly, allowing you to keep clients informed and engaged.

Open House and Event Invitations

You can use the real estate text scripts given below to spark interest and encourage clients to attend, giving them a chance to experience properties firsthand.
1. "Hi [Client’s Name], we’re hosting an open house at [Property Address] on [Date] from [Time]. I’d love for you to stop by and get a closer look at this stunning property. Let me know if you’re planning to attend!"
2. "Hello [Client’s Name], you’re invited to our open house at [Property Address]! Join us on [Date] for a tour of this beautiful home. It’s a great opportunity to explore the space and ask any questions you may have."
3. "Hi [Client’s Name], I wanted to personally invite you to an upcoming event at [Property Address]. We’ll have an open house on [Date] from [Time]. If you’re interested, feel free to bring along anyone who might also be looking!"
4. "Hey [Client’s Name], just a quick note to let you know about an open house at [Property Address] this [Day]. It’s a unique property with [mention unique features]. Let me know if you’d like more details or plan to attend!"
New Listing Alerts and Property Updates

Below are some real estate text message scripts for notifying clients about new listings and property updates.
1. "Hi [Client’s Name], a new property just came on the market that matches what you’re looking for! [Brief description of the property, e.g., 3-bedroom with a spacious backyard in [Location]]. Let me know if you’d like to set up a tour!"
2. "Hello [Client’s Name], I have a new listing that might interest you. It’s located in [Neighborhood] and offers [mention any unique features]. Feel free to reach out if you’d like more information or want to schedule a visit!"
3. "Hi [Client’s Name], I thought you’d want to know about a new listing in [specific area]. It’s got [mention features, e.g., modern kitchen, large lot]. Let me know if you’d like more details or want to see it in person!"
4. "Hey [Client’s Name], I found a property that seems to fit your criteria in [Location]. It just hit the market and has [mention any key features]. Let me know if you’re interested in scheduling a viewing!"
Price Drop Notifications and Market Trends

Below are some real estate SMS marketing templates for updating clients on recent price reductions and current market trends.
1. "Hi [Client’s Name], good news! There’s been a price drop on [Property Address]. The new price is [Updated Price]. Let me know if this makes the property a better fit for you, and we can set up a tour if you’re interested!"
2. "Hello [Client’s Name], just wanted to update you—[Property Address] has recently had a price reduction. It’s now listed at [New Price]. If you’d like more details or want to take a second look, just let me know!"
3. "Hi [Client’s Name], wanted to share a quick market update. Properties in [Area] have seen recent price adjustments, including [specific property if applicable]. It might be a good time to explore opportunities—let me know if you’d like to chat!"
4. "Hey [Client’s Name], I have some exciting news! [Property Address] has a new price that might be more in line with your budget. If you’d like more info or want to take another look, let me know!"
With these real estate text message scripts, you’re equipped to communicate effectively with clients, nurture leads, and build strong relationships with ease.

However, it can be a hassle to manage all contacts and provide personalized service to each prospect. To truly streamline your communication, it's essential to have an omnichannel CRM in place. This is where a solution like Sell.Do can be of help.

Meet Sell.Do, India’s Best Real Estate CRM

Sell.Do is a dedicated CRM for real estate, founded in 2011. It provides robust tools for omnichannel communication, SMS marketing, and advanced automation to improve client engagement and streamline workflows. Designed specifically to meet the needs of real estate professionals, Sell.Do integrates all communication channels—SMS, email, and phone—into a single platform, making it easy for agents to manage leads and client interactions efficiently.

Key Features of Sell.Do

Omnichannel Communication: Streamline client interactions across SMS, email, and phone from one dashboard for seamless and consistent messaging.
Automated SMS Campaigns: Send targeted, automated SMS messages, such as lead follow-ups or event invites, to engage clients with minimal manual effort.
Marketing Automation: Automate repetitive marketing tasks with intelligent marketing automation that optimizes listing promotions and client outreach.
Pre-Sales Pipeline Management: Track prospects, follow up on leads, and keep your sales pipeline organized.
Sales Management: Manage every aspect of your sales team's performance, from lead tracking to closed deals, with data-driven insights to support decision-making and maximize conversions.
Real-Time Notifications: Receive instant alerts on client interactions, ensuring timely responses and minimizing missed opportunities.

Sell.Do’s all-in-one solution, with a focus on omnichannel communication, makes it an ideal CRM for real estate professionals looking to streamline processes and enhance client engagement.

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Conclusion

Dedicated real estate text message scripts can make all the difference. They allow you to connect quickly and professionally while saving time on repetitive tasks. These scripts structure your communication, help maintain consistency, and make follow-ups seamless.

However, without a good CRM in place, it becomes difficult to manage contacts and keep track of all conversations. Thus, we recommend integrating a dedicated real estate CRM like Sell.Do to make the most of these communication strategies and elevate your entire workflow. With its powerful omnichannel communication, automated SMS campaigns, and intelligent lead management features, Sell.Do helps real estate professionals stay organized and responsive across every channel.

So, what are you waiting for? Request a demo now to see how Sell.Do can transform your real estate communication!