The Importance Of Omnichannel Marketing In Real Estate

In the previous century, if you had to buy anything, you had to go to a physical store for it. But in the past 2 decades, things have changed with the rise of e-commerce. Now, you can get things delivered to your home with the click of a button. Apart from technology, another thing that has evolved is customer preference and an eye for detail, where they do thorough research through search engines, web pages and blogs to make an informed decision.

The impact of technology is visible in the Real Estate sector as well. Earlier Real Estate agents used to connect with customers via phone or in person. Now, personal interaction is replaced by digital ones— email, social media, apps, and websites. Through omnichannel communication, companies have maintained a unified approach in design, strategy, and customer experience across channels.

Omnichannel communication is a multichannel approach for communicating with customers seamlessly. It is a unique way to provide an integrated customer experience via different channels. There are various advantages of omnichannel marketing:

1. Increase brand visibility

   In the digital world, businesses use the appropriate channel to promote their product and increase their visibility among targeted customers. This helps in building trust with the prospects as they form an emotional connection with the brand.

2. Saves time

   Through digital mediums, prospects can gather all the relevant details of the product and get to know the experience of others who used it. This helps them in making a quick decision, rather than deliberating over it for a long time.

3. Conversion rate increases

   Through paid ads, a business promotes its brand on different channels, forging a memory in the customer’s mind. This makes the customer inclined towards buying the product or service of a brand, thereby increasing conversion rates and overall revenue.

The importance of omnichannel marketing is quite palpable because it helps build a strong relationship between companies and customers that can survive thick of time. Companies promote their products through paid ads on different digital channels such as websites, social media platforms, and apps. Whenever a customer clicks on the ads, they are redirected to the company’s website, which has more details on the product being offered.

Apart from ads, businesses also publish various articles, blogs, videos highlighting the need for their product and what sets them aside from competitors. These education materials work as a great swaying factor for those customers who do their research online before buying the product. The efforts put by businesses on omnichannel marketing helps to create a unified experience for the prospects and increase their loyalty towards the brand.

For the Real Estate sector, omnichannel marketing holds similar importance. Real Estate businesses use various digital mediums to promote their upcoming properties and entice prospects.

In this endeavour, Real Estate CRM software plays a vital role in streamlining customer engagement across all channels. Through Real Estate CRM, realtors can capture customer details and share important information via several digital mediums like email, SMS & WhatsApp. Developers and Brokers can track the status and progress of leads in the sales funnel through Real Estate CRM and take necessary action for increasing conversion rate.

While omnichannel communication is quite useful for business growth, it takes a lot of time and effort to set it up for aligning with the company’s virtues. There are various platforms that businesses can use to promote their products, but each of them requires a different strategy to excel and grow.

1. CRM pre-sales Calling

   Calling is the most important activity and communication mode in Real Estate sales. Sell.Do is the only CRM that supports both on-premise & cloud telephony

2. Social media

   Various channels such as Facebook or Instagram are the best mediums for targeting customers of different age groups and brand promotion. This medium helps the brand to market itself according to the ongoing trends and create a stronger image in consumers’ minds. Businesses can also project paid ads on targeted customers on these channels, helping them increase conversion chances.

3. Email

   This is one of the most cost-effective communication platforms that can be used to advertise the product and its features. It’s also the most personalized form of digital communication brands can adopt for nurturing customers, where the sales team can send individual or bulk email to their leads, or even schedule them for later. It's easy to track email effectiveness and analyze the lead potential through these emails.

4. Messaging

   This digital channel allows retargeting potential customers by automatically reaching out to them through Whatsapp, messenger or SMS at exactly the right time. The queries can be addressed quickly, efficiently and at any time of the day through the automated feature of Real Estate CRM software.

Omnichannel marketing is the need of the hour for Real Estate businesses to stay relevant and competitive in the current market. Sell.Do is an exclusive Real Estate CRM software that helps businesses adapt to this new digital strategy. Through Sell.Do, you can reduce the efforts of your sales team, improve collaboration among teams and make your business processes more efficient. So, if you want to unleash the power of omnichannel marketing for your Real Estate business, contact Sell.Do for a free demo today.