7 Automated Mailers To Increase Engagement With Buyers

It is said that a consumer’s journey is more or less the same regardless of industry segments, which is probably true. However, their perception about what they buy and the kind of experience they seek is highly subjective. 

When it comes to real estate, the buying cycle is typically around 45- 60 days depending on the buyer’s profile (layman or investor), which is quite high. The factor that influences the buyers is the quality of experience they receive right from their visit to your website till they visit your project site. Real estate buyers are always on an ‘exploration mode’ to find the best property for their dream investment. 

The right level of customer engagement is the key for more conversions. By engaging with your target audience at the right time with relevant information, you are likely to increase customer conversion by about 27% (source). And email marketing provides you just the customer engagement needed.

Why is it imperative to have a real estate email marketing strategy? Because email is an information distribution system that is cost effective and offers reach to a large audience base. Additionally, in the smartphone era marketing, email marketing sets the right tone by not breaching customer’s personal space like most messengers apps do and yet it connects personally with your customers. So, not having email marketing for real estate business is a risk not worth taking!

Here are 7 automated email templates that you can add in your real estate email marketing campaign strategy, using your real estate CRM

1. Welcome Email Template

   "Subject: {{lead_name}}, Thank you for choosing {{client_short_name}}

   Dear {{lead_name}},

   We welcome you to the {{client_name}} family and look forward to answering any query you may have.

   For any further assistance, feel free to call us on {{ivr_number}}.
   Our executives will be happy to meet you as per your convenience.

   {{footer}}"

2. Incoming Call Answered Template

   "Subject: {{lead_name}}, Thank You For Calling Us!

   Dear {{lead_name}},

   We are glad that you showed interest in our property.
   We hope our team could assist you in resolving your queries.

   For any further assistance, feel free to call us on {{ivr_number}}.

   {{footer}}"

3. Site Visit Scheduled Template

   "Subject: {{lead_name}}, Your Site Visit Appointment Details: {{project_name}}

   Dear {{lead_name}},

   Congratulations, your visit to {{project_name}} has been successfully scheduled!

   Your appointment details are as below:
   Time: {{time}}
   Date: {{date}}
   Sales Executive: {{sales_name}}
   Site Address: Click here to see it in map

   {{lead_pickup_info}}

   We eagerly look forward to welcome you at the site. 
   For any further assistance, feel free to call us on {{ivr_number}}.

   {{footer}}"

4. Site Visit Reminder Template

   "Subject: Site Visit Reminder : {{Project_Name}}

   Dear {{lead_name}},

   This is a gentle reminder for your site visit scheduled today.

   Your appointment details are as below:

   Time: Today at {{time}}
   Sales Executive: {{sales_name}}
   Site Address: Click here to see it on the map

   {{lead_pickup_info}}

   We eagerly look forward to welcoming you to the site. 
   For any further assistance, feel free to call us on {{ivr_number}}.

   {{footer}}"

5. Site Visit Rescheduled Email Template

   "Subject: Site Visit Rescheduled : {{project_name}}

   Dear {{lead_name}},

   Congratulations, your visit to {{project_name}} has been successfully re-scheduled!

   Your updated appointment details are as below:
   Time: {{time}}
   Date: {{date}}
   Sales Executive: {{sales_name}}
   Site Address: Click here to see it in map

   {{lead_pickup_info}}

   We eagerly look forward to welcome you at the site.
   For any further assistance, feel free to call us on {{ivr_number}}.

   {{footer}}"

6. Incoming Call Not Answered Email Template

   "Subject: Sorry {{lead_name}}, we missed your call. We'll call you back soon.

   Dear {{lead_name}},

   We are glad that you showed interest in our property.
   One of our sales representatives will get in touch with you very soon.

   In case you don't get a response in the next 48 hours, feel free to call us on {{ivr_number}}.

   {{footer}}"

7. Outgoing Call Not Answered To Lead Template

   "Subject: {{lead_name}}, we tried calling you but you were unreachable

   Dear {{lead_name}},
   I tried reaching out to you on [contact number] earlier today but received busy tone. I plan to exhibit to our newly launched 2, 3 & 4 BHK apartments under [Project Name]. I’d like to understand your requirements and showcase the best fit for you. 

   For any further assistance, please call on {{ivr_number}}.
   Our executives will be happy to meet you at your convenience.

   {{footer}}"

Summarizing:

Email marketing for real estate is still relevant and highly effective and it must be explored by real estate businesses. Your potential buyers must be kept engaged with information as per their buying journey. Marketing automation with exclusive workflows of real estate must be deployed for higher site visits and bookings.

In Sell.Do, you will get all the above emailers pre-installed and automated in your workflow. If you are interested in a demo, please contact us here.