Managing leads, follow-ups, and client communication can quickly become overwhelming for real estate agents. That’s where a real estate CRM comes in, helping agents stay organized and on top of their game. Research shows that 70% of sales reps believe CRM software helps close more deals. For real estate agents in India, the right CRM can automate tasks, improve communication, and increase productivity. A dedicated CRM can help you capture leads and manage marketing campaigns and client interactions while keeping an eye on sales progress via a single platform.
So, without further ado, let’s take a look at the best CRM software options for real estate agents available in India.
But before that, let’s understand how a real estate CRM works.
What is Real Estate CRM Software?
Real estate CRM software is a powerful tool for agents and brokers to manage leads, streamline property listings, and automate marketing campaigns in one place. It enhances customer service by enabling faster response times and personalized communication.
So, we know what a real estate CRM does—now let’s talk about why you can’t afford to be without it.
Why do Agents need a CRM?
A CRM is essential for real estate agents to stay organized, manage relationships, and close more deals. With so many tasks to juggle—like following up on leads, managing client communications, and tracking sales—having a centralized system can make all the difference. Here’s how agents can benefit from using a CRM:
- Automates follow-ups and reminders, ensuring no lead is forgotten.
- Centralizes client data for easy access and better communication.
- Tracks interactions and preferences to offer personalized service.
- Streamlines marketing campaigns and lead nurturing for higher conversion rates.
- Provides valuable insights into sales performance and pipeline health.
With these benefits in mind, let's dive into the top real estate CRM platforms that can help you take your business to the next level.
Top 8 Real Estate CRM
When it comes to choosing the best CRM software for real estate agents, the right tool can make a huge difference in how efficiently you manage your leads and clients. Here are the top options that stand out for real estate professionals.
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Sell.Do
Rating: 4.9/5
Sell.do has earned the "Easiest to Use CRM" badge on G2 and is a simple CRM for real estate designed to help agents, brokers, and developers streamline their workflows, manage leads, and nurture client relationships. Trusted by real estate professionals, Sell.do offers a user-friendly interface that allows you to track leads, automate follow-ups, and measure your sales performance in one central platform.
Key Features of Sell.Do
- Marketing Automation: Automate repetitive marketing tasks and workflows, enabling agents to focus on their clients instead of administrative duties.
- Lead Nurturing: Automatically follow up with leads through emails, assignments, and real-time activity tracking.
- Drip Marketing: You can send automated emails or messages at regular intervals to stay top of mind with prospects and build lasting relationships.
- Pre-sales Management: Track and manage prospects through your pre-sales pipeline with valuable insights into leads that are most engaged.
- Sales Management: Monitor your team's performance with detailed data and analytics, helping sales managers make informed decisions and boost productivity.
- Channel Partner Management: Seamlessly manage and collaborate with channel partners to expand your reach and increase business opportunities.
Pricing: Custom. You can get a demo here.
Prepare yourself and sound confident: -
Wise Agent
Rating: 3.6/5
Wise Agent is a powerful real estate CRM designed to streamline lead management, client communication, and transaction processes. It provides an easy-to-use platform focused on efficiency, helping real estate agents manage their businesses from anywhere. With its customizable features, Wise Agent makes staying organized a breeze while improving communication and productivity.
Key Features of Wise Agent
- Lead Management: Easily capture and categorize leads from different sources, ensuring no prospect is missed.
- Customizable Dashboards: Tailor the dashboard to show the most important metrics, making it easier to track your performance.
- Automated Follow-Ups: Set up automated email sequences to nurture leads without manual effort, ensuring timely communication.
Pricing: Wise Agent offers different pricing plans as follows:
Monthly: $49/month
Annual: $499/month
Enterprise: Custom
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Pipedrive
Rating: 4.3/5
Pipedrive is a real estate CRM designed to help sales teams organize and track deals. It is especially useful for real estate professionals. Its intuitive interface and powerful pipeline management tools give you a clear view of your sales process, enabling you to close more deals in less time.
Key Features of Pipedrive
- Visual Sales Pipeline: Visually track and manage your sales process, from lead generation to closing deals, to improve deal tracking.
- Activity Reminders: Stay on top of important tasks with automated reminders for follow-ups and meetings.
- Deal Flow Analytics: Get a clear view of your deal pipeline, pinpoint bottlenecks, and streamline your sales process to drive better results.
Pricing: Pipedrive has five different plans as follows:
Essential: $12/seat/month
Advanced: $24/seat/month
Professional: $49/seat/month
Power: $59/seat/month
Enterprise: $79/seat/month
Need more qualified leads without breaking the bank? -
Real Geeks
Rating: 4.6/5
Real Geeks is an all-in-one real estate CRM built to help agents and teams generate leads, manage client relationships, and drive more sales. With its integrated website and marketing tools, Real Geeks simplifies lead generation and conversion while offering detailed reporting to track success.
Key Features of Real Geeks
- Lead Generation Tools: Integrated with high-converting landing pages and lead capture forms to drive new clients.
- Automated Marketing: Automate follow-ups and emails to nurture leads and keep your pipeline full.
- Customizable IDX Websites: You can easily create a real estate website integrated with MLS data that is designed to convert visitors into leads.
Pricing: Real Geeks has four pricing plans based on size of your teams:
Establish: $299/month
Grow: $599/month
Expand: $999/month
Conquer: $1599/month
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Salesmate
Rating: 4.6/5
Salesmate offers a user-friendly, highly customizable real estate CRM that enables you to convert prospects into clients more efficiently. Salesmate's robust automation features and integrated communication tools ensure you stay on top of every opportunity, keeping your sales process efficient and on course.
Key Features of Salesmate
- Lead Capture Automation: Capture leads through web forms, chatbots, and integrations with your website.
- Integrated Communication: Manage calls, emails, and messages within the CRM, keeping all communication in one place.
- Pipeline & Deal Tracking: Visualize your pipeline to track every stage of the deal, ensuring nothing falls through the cracks.
Pricing: Below are the pricing plans of Salesmate:
Basic: $23/user/month
Pro: $39/user/month
Business: $63/user/month
Enterprise: Custom
Recommended read:Top 7 Real Estate Marketing Companies for Digital Real Estate
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LionDesk
Rating: 3.3/5
LionDesk is one of the most renowned real estate CRM platforms that focuses on streamlining communication and relationship-building through its advanced automation and marketing tools. With a focus on boosting engagement and productivity, LionDesk is ideal for agents looking to stay connected with clients while managing a busy schedule.
Key Features of LionDesk
- Multi-Channel Communication: Send emails, texts, and even videos from one platform to communicate with your clients.
- Video Messaging: Engage clients with personalized video messages, adding a personal touch to your communication.
- Smart Drip Campaigns: Automatically nurture leads through tailored email campaigns, saving time while keeping your leads engaged.
Pricing: Liondesk offers two pricing plans as follows:
CRM: $25/month
CRM Premier: $83/month
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Qobrix
Rating: 4/5
Qobrix is one of the top CRMs for real estate. It is built specifically for property developers, agents, and managers. It offers a robust suite of tools to manage properties, clients, and sales processes while providing teams with a collaborative environment for seamless communication and project management.
Key Features of Qobrix
- Property Management: It allows you to manage and track properties, including listings, documentation, and contracts, all in one place.
- Client Portal: Provide clients with access to a personalized portal where they can view listings and track their transactions.
- Sales Pipeline Automation: Automate the entire sales process from lead generation to contract signing, streamlining operations.
Pricing: Qobrix offers two plans for its CRM solution as follows:
Professional: $49/user/month
Enterprise: $69/user/month
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Creatio
Rating: 4.7/5
Creatio is a comprehensive CRM solution for real estate professionals, offering powerful process automation and client relationship management tools. With an emphasis on customizable workflows and business automation, Creatio helps agents and brokers close deals faster while maintaining high levels of client satisfaction.
Key Features of Creatio
- Business Process Automation: Automate complex workflows, from lead generation to contract management, to reduce manual tasks and improve efficiency.
- Customizable Dashboards: Personalize dashboards to track KPIs, sales progress, and client interactions in real time.
- Advanced Analytics: Gain actionable insights through data-driven reports, helping you make informed business decisions.
Pricing: Creatio has three plans as follows:
Growth: $25/user/month
Enterprise: $55/user/month
Unlimited: $85/user/month
With Sell.Do, Mahindra Happinest managed 10,000+ leads and received 300 bookings!
Conclusion
Selecting the right CRM software for real estate agents is a crucial decision that can help optimize your workflow and free you up from routine tasks. Thorough research is essential to ensure the software meets your unique business needs, from lead management to sales automation.
Among the many options available, Sell.Do stands out as the only CRM specifically designed for the real estate industry. With its tailored features and focus on real estate professionals, Sell.Do provides a competitive edge by simplifying workflows and improving client relationships, making it the ideal choice for agents, brokers, and developers alike.
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