Best Real Estate CRM and Lead Management Software in 2024

You're losing clients because your follow-up process isn’t consistent, and it’s costing you more than you think. In fact, every lost customer means $243 slipping away. In real estate, that’s not just a missed opportunity—it’s money out of your pocket.

Managing all those leads, keeping track of interactions, and making sure you follow up on time? It’s overwhelming, even for the best of us. Without the right tools, things fall through the cracks. That’s where real estate lead management software comes in. These aren’t just helpful—they’re game-changers. They keep you organized, ensure you don't overlook any clients, and make the most out of every opportunity.

We’re about to get into the top real estate CRM and lead management software for 2024. We’ll cover their features, pricing, and how they can boost your business. By the end, you’ll know which tools will help you stay ahead of the competition and close more deals.

But before getting into the specifics, let's first understand what real estate lead management software is and why it is crucial for your business.

What is Real Estate Lead Management Software?

Real estate lead management software is a specialized tool that manages client relationships and organizes sales processes. Unlike generic CRMs, it centralizes client data and tracks every interaction. This makes sure you do not miss any leads. Furthermore, it automates routine tasks like follow-ups, helping you maximize every opportunity.

A real estate CRM provides a clear view of your sales pipeline, allowing you to:

• Monitor where each client is in the sales process.
• Identify which leads need attention.
• See how your actions result in closed deals.

This approach makes your operations more efficient, retains clients better, and increases revenue.

With a clear understanding of what a Real Estate CRM can do for your business, it’s essential to dive into the key features that make these tools indispensable. Each feature is vital in streamlining your operations and enhancing client relationships.

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Key Features of Real Estate CRM Software

Real estate lead management software meets the unique needs of real estate professionals. These tools offer critical features that streamline operations and enhance client relationships. Below are the key functionalities that make these CRMs indispensable for success:

1. Lead Capturing and Tracking

Effective lead management starts with capturing leads from various sources—like websites, social media, and referrals. Quality real estate lead management software automatically captures these leads and tracks their journey through the sales pipeline. Make sure you don't overlook any potential clients. Also, prioritize leads that need immediate attention.

2. Marketing Automation

Marketing automation is transformative for real estate. It allows you to set up email campaigns, social media posts, and follow-up sequences without the need for manual intervention. This not only saves time but also keeps your communication with your leads consistent. Additionally, keeping them engaged throughout the sales process becomes much easier with automation.

3. Omnichannel Communication

Clients interact through multiple channels—email, phone, social media, and more. A robust CRM integrates these channels, enabling you to manage all client interactions from a single platform. This ensures prompt responses and maintains seamless communication across all platforms.

4. Project Management Tools

Real estate transactions involve numerous tasks, deadlines, and stakeholders. Project management tools within your CRM help you track these tasks and ensure everything remains on schedule. Whether managing property showings or tracking contract deadlines, these tools keep you organized and efficient.

5. Third-party Integrations and APIs

A CRM that integrates with essential tools, like email clients, accounting software, and marketing platforms, makes your processes more efficient. APIs (Application Programming Interfaces) enable these systems to communicate effectively. This ensures smooth data flow and reduces the need for manual data entry.

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6. AI and Automation to Boost Productivity

Artificial Intelligence (AI) in CRMs can predict client behavior and score leads based on their likelihood to convert. It also automates repetitive tasks. This lets you focus on more strategic activities.

7. Centralized Document Management

Real estate transactions require extensive paperwork. A CRM with centralized document management allows you to store, manage, and access all documents in one place. This also simplifies document retrieval. It also guarantees that all stakeholders have access to the most up-to-date versions.

8. Data-Driven Reporting and Analytics

Understanding the effectiveness of your strategies is critical to growth. CRMs provide detailed reporting and analytics. It offers information on sales performance, lead sources, and client behaviors. This data-driven method allows you to refine strategies. It helps you make informed decisions for better outcomes.

Also Read: Why Does Your Business Need Daily Sales Reports?

9. Mobile Capabilities

Mobile capabilities allow you to manage client relationships from anywhere. You can track leads and access essential documents from your smartphone or tablet. This flexibility keeps you connected and responsive no matter where you are.

Now that you’re familiar with the essential qualities of real estate lead management software, it’s time to explore the top CRM options available in 2024. Each platform offers unique strengths tailored to different aspects of real estate management.

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Top Real Estate CRM and Lead Management Software in 2024

In 2024, the real estate enterprise will continue to rely heavily on advanced CRM and lead management software to streamline operations, enhance client relationships, and boost sales. Here, we will look at the top real estate lead management software tailored for real estate professionals, highlighting their key features, pricing, and overall value.

1. Sell.Do

G2 Rating: 4.9/5

Sell.Do is a Dedicated CRM for Real Estate, Founded in 2011 designed specifically for the real estate industry by Amura Proptech. It integrates sales, marketing, and customer service into one system. This makes it a trusted solution for property developers, brokers, and agents. Sell.Do effectively manages leads, enhances customer engagement, and automates critical processes.

Key Features of Sell.Do:

• Automatically captures and scores leads from various sources.
• Facilitates automated campaigns across channels like email, SMS, and WhatsApp.
• Organizes all transaction-related documents in one secure place.
• Provides insights into sales performance and campaign effectiveness.
• Enhances personalized marketing by gathering detailed lead information.

Pricing: Custom pricing based on needs.

2. Zoho CRM

G2 Rating: 4.1/5

Zoho CRM is a versatile platform that serves a broad spectrum of industries, including real estate. It is known for its robust customization capabilities and integration options.

Key Features of Zoho CRM:

• Tailor your sales process to fit your business needs.
• Tracks lead from multiple sources and automates follow-ups.
• Full CRM functionality on mobile for managing your business on the go.

Pricing: Zoho CRM presents a variety of plans:

• Standard Plan: $14 per user per month.
• Professional Plan: $23 per user per month.
• Enterprise Plan: $40 per user per month.

3. HubSpot

G2 Rating: 4.4/5

HubSpot CRM is a widely used platform known for its strong automation capabilities and ease of use. Real estate professionals who need a comprehensive tool to manage their marketing and sales activities in one place favor HubSpot.

Key Features of HubSpot:

• Automates follow-ups and other routine tasks to save time.
• Tracks and records all client interactions for better follow-up.
• Integrates with HubSpot's Marketing, Sales, and Service Hubs for a unified platform.

Pricing: HubSpot offers various plans:

• Free Plan: Basic CRM functionality with no cost.
• Starter Plan: $20 per user per month.
• Professional Plan: $100 per month (up to 5 users).
• Enterprise Plan: $150 per month (up to 10 users).

4. Pipedrive

G2 Rating: 4.3/5

Pipedrive is a CRM platform designed with a strong focus on sales pipeline management, helping businesses streamline their sales processes. It’s known for its user-friendly interface and robust features that support small to medium-sized businesses.

Key Features of Pipedrive:

• Easily view and manage deals through a visual pipeline.
• Tailor the pipeline to match your sales cycle.
• Share updates and collaborate with team members.

Pricing: Pipedrive offers a selection of pricing plans:

• Essential Plan: $14 per user/month (billed monthly).
• Advanced Plan: $29 per user/month (billed monthly).
• Professional Plan: $59 per user/month (billed monthly).
• Power Plan: $69 per user/month (billed monthly).
• Enterprise Plan: $99 per user/month (billed monthly).

5. Follow Up Boss

G2 Rating: 4.6/5

Follow Up Boss is a CRM platform tailored for real estate professionals. It focuses on lead management and follow-up processes and integrates with various lead sources.

Key Features of Follow Up Boss:

• A centralized place for emails, calls, and messages.
• Segment and filter leads for targeted communication.
• Track team performance and lead conversion rates.

Pricing: Follow Up Boss provides a range of plans:

• Grow Plan: $58 per user/month.
• Pro Plan: $416 per month (up to 10 users).
• Platform Plan: $833 per month (up to 30 users).

6. Freshsales CRM

G2 Rating: 4.5/5

Freshsales CRM is part of the Freshworks suite, offering a comprehensive platform for sales teams. It provides an intuitive interface with AI-driven insights, helping businesses manage leads, and improve customer engagement.

Key Features of Freshsales CRM:

• Recognize and prioritize leads most likely to convert.
• Manage deals and track progress through visual pipelines.
• Automate repetitive tasks and processes.

Pricing: You can choose from several Freshsales CRM plans:

• Growth Plan: $9 per user/month (billed annually).
• Pro Plan: $39 per user/month (billed annually).
• Enterprise Plan: $59 per user/month (billed annually).

7. NetHunt CRM

G2 Rating: 4.6/5

NetHunt CRM is a sales automation platform that integrates with Gmail and other Google Workspace apps. This makes it ideal for businesses that rely heavily on these platforms.

Key Features of NetHunt CRM:

• Fully integrated with Gmail, it is easy to manage emails and CRM data in one place.
• Automate workflows, lead capture, and email sequences to streamline the sales process.
• Allows users to build and manage custom sales pipelines tailored to their specific processes.

Pricing: NetHunt CRM gives you access to multiple plan tiers:

• Basic: $24 per user/month (billed annually).
• Basic Plus: $34 per user/month (billed annually).
• Business: $48 per user/month (billed annually).
• Business Plus: $68 per user/month (billed annually).
• Advanced: $96 per user/month (billed annually).

8. LionDesk

G2 Rating: 3.3/5

LionDesk is a CRM platform tailored specifically for real estate professionals. It simplifies lead management, client communication, and transaction management.

Key Features of LionDesk:

• Automatically imports and manages leads from various sources.
• Provides tools to manage all aspects of real estate transactions in one place.
• Facilitates better communication and collaboration among team members.

Pricing: LionDesk presents you with a choice of plans:

• CRM Plan: $25 per month.
• CRM Premier Plan: $83 per month.

9. BoomTown

G2 Rating: 4.5/5

BoomTown is a comprehensive real estate CRM platform that offers end-to-end solutions for real estate teams. It combines lead generation, CRM, and back-office tools to manage every aspect of a real estate business.

Key Features of BoomTown:

• Integrated tools for generating and managing high-quality leads.
• Allows for customization of workflows and pipelines to match business processes.
• Provides IDX websites that integrate with the CRM for seamless lead management.

Pricing: BoomTown provides custom pricing based on the size of the team and specific needs.

10. Wise Agent

G2 Rating: 3.6/5

Wise Agent is a CRM platform tailored specifically for real estate professionals. It helps agents and brokers manage client relationships and streamline transaction processes.

Key Features of Wise Agent:

• Capture and track leads from multiple sources, ensuring no opportunities are missed.
• Sync your calendar with the CRM to manage appointments and tasks seamlessly.
• Store and access essential documents securely within the CRM.

Pricing: Wise Agent comes with a diverse set of plans:

• Monthly Plan: $49 per user/month.
• Annual Plan: $499 per user/year.

Make 2024 the year you supercharge your real estate business. With the perfect CRM, you’ll turn opportunities into successes every time.

Also Read: Unveiling the Benefits of a Dedicated CRM for Real Estate Businesses

Conclusion

Your next big win in real estate starts with a single choice. We have seen that picking the right real estate lead management software isn’t just a smart move—it’s essential. The right tool will simplify your operations, strengthen client relationships, and give you the edge to stay ahead of the competition.

This is your moment to choose a CRM that does more than just the basics. Why settle for less when you can have a solution that drives your success? The right CRM changes how you work, helping you achieve more with less effort. Now’s the time to take control and push your business to new heights.

If you are looking for the best, look no further than Sell.Do. It is built specifically for real estate professionals like you. Sell.Do is designed to automate your processes, manage leads precisely, and quickly close more deals.

Ready to see Sell.Do in action? Book your free demo today and discover how it can transform your real estate business. Don’t wait—your path to greater success is just a click away.